Get Hook’d Up
Santa Cruz County’s Affordable Cannabis
Our Dispensaries
Stay Hooked
Sign up for texts & emails with insider deals, product drops, and what’s happening in-store. No spam, just the good stuff.
LOCALly Owned
Locally owned and rooted in Santa Cruz County, we're proud to serve our community with friendly faces, laid-back vibes, and a neighborhood feel.
CURATED Cannabis
From trusted classics to exciting new drops, we carefully curate a selection of products you'll be excited to bring home.
KEEPIN' IT CHILL
Fast service, friendly faces, and a laid-back atmosphere keep things easy from the moment you walk in.
MORE BROCCOLI
🥦
FOR LESS LETTUCE
💸
MORE BROCCOLI 🥦 FOR LESS LETTUCE 💸
Greetings, Tokers!
Welcome to The Hook Outlet Dispensary! We’re a locally owned cannabis destination with three groovy locations: Santa Cruz, Capitola, and Watsonville. Proudly serving the Monterey Bay and South Bay, we bring a nostalgic twist, community love, and good vibes to every visit.
At The Hook, we believe everyone deserves top-shelf weed at feel-good prices—and our daily deals make it even sweeter. Whether you’re after flower, vapes, edibles, or just a good time, our friendly, knowledgeable crew is here to help you find your perfect match.
With retro flair, local roots, and a deep love for what we do, The Hook isn’t just a dispensary—it’s a whole vibe.
100% Local
100% Local
The Hook Outlet is 100% Locally Owned & Operated
The heart and soul of Santa Cruz is built on community, and The Hook is proud to be an integral part of it. Cannabis culture is woven into the Santa Cruz way of life and many pioneers of cannabis reside here. With community as a priority, we strive to stock our shelves with top-notch local brands of the Santa Cruz County.
Proud Partner of WAMM
The Hook Joins Forces with WAMM Phytotherapies: A Partnership for Compassion and Wellness